The psychology of color in economics

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jake.chainSenior Member
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#1Oct 3, 2019, 04:48 PM
Have you ever thought about how certain colors are linked to specific ideas? For instance, green is tied to cash, thanks to the US dollar. Bitcoin has that gold vibe going on. Banks and digital payment platforms often lean towards blue since it represents trust. So, when you're designing a product, remember that branding plays a huge role in how people perceive it.
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#2Oct 3, 2019, 10:33 PM
Good observation, OP. Color psychology is real and branding uses it a lot. Blue for trust, green for money, red for urgency, gold for value — none of it is random. Even in crypto, BTC = gold, stablecoins = blue/green vibes. New projects should think about this early, especially in ANN threads.
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1t5_atlasMember
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#3Oct 4, 2019, 02:55 AM
So true. Colors are the first layer of brainwashing. Green for dollars (trust us!), blue for banks (serious biz!), gold for... well, real money. Bitcoin didn't pick gold by accident. It's branding itself as the digital version of the ultimate, apolitical store of value. Not a debt note, not a "trust us" promise — just pure, verifiable scarcity. They use blue to look like a stable institution. We use orange and gold to signal a new standard. It's a silent war in the visual cortex.
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